ITI E-Commerce
BackDomain Name versus ITI Replicating Sub-domain
DOMAIN
NAME
This is the name you type into a browser
to pull up a particular website. This is the first page or the
primary page of a given website. For example, http://www.itilink.com
is a domain name, but http://www.itilink.drjoy.iti
is a SUB-domain.
A Domain Name is the unique and personal business name which a person will list on their business cards, on their answering machines, use in print and media advertising, etc. This Domain Name identifies you. It becomes much like a LOGO or BRAND which people begin to recognize and associate with you and your products.
SUB-DOMAIN
Your ITI replicationg website address is
an example of a SUB-DOMAIN. My replicating SUB-DOMAIN, for
example, address is http://www.itirepscomefirst.com/drjoy.iti.
What an address like this tells the consumer/prospect, is that my website
is simply one of hundreds or thousands of similar websites. There is
nothing unique, branding or identifiable which will lock us within the
memory of our prospect. It's too long and cumbersome and anonymous
for them to pass on, share or even remember themselves. This is NOT
an internet address you'd want to use for marketing your business.
You don't want to use your ITI replicating SUB-DOMAIN address on business
cards or in your marketing or advertising!!!
For $19.95 a year, you can
create your own identity with a personal DOMAIN
NAME and mark yourself as a professional in
the eyes of your prospect/customer. Go to the front of your
replicating webpage to register your domain.
ADDED ADVANTAGE:
When your prospects see a Domain name, they won't know what the ITI Corporate
website address is, and will remain on your personal ITI replicating page.
With your "extended" ITI replicating website subdomain,
(http://www.itirepscomefirst.com/USERNAME.iti),
someone could strip out your identifying information and go directly to the
corporate website. You would lose your prospect.
Frame-Forwarding
with keeps all
your prospecting activity safe and connected to YOU! Free with
registration!
Challenge:
Most companies that will
register a domain name for you, will also offer to "frame-forward"
to your ITI replicating website.
HOWEVER, the process with normal forwarding provided by other companies, creates another problem for us.
1. You have no ability to place
"Metatag" information which the search engines "read"
before indexing your site with the search engines.
2. The forwarding process itself is recognized by search engines and
"kicks" you out of any listing possibility anyway. Search Engines will
not list normally "forwarded" domain names.
Solution:
When we first began using the Internet, I was very excited because
I'd been using ecommerce for several years and knew the power available to
us in building our ITI business online. However, I also knew that
you could NOT register
a SUB-DOMAIN with
the search engines. There is an embedded "tag" which
identifies it as a sub-domain and it is kicked out!!
However, Chris Toughill, owner of Dotanything.com is a friend of mine who
I contacted with our problem of losing search engine indexing when we
forwarded a domain name to our ITI replicating website. Dotanything
has fixed this problem and now offers domain registration and
frame-forwarding through ITI.
Most ITI reps don't understand or know this, so please pass the word
along. If they register a domain name with any other company and try
to list that domain with the search engines, they WILL
NOT be accepted for indexing by the
search engine spidering process. For more details look here